Large (10 1/2 by 13 ½ ) 1948 color ad for Seagram’s VO

Large (10 1/2 by 13 ½ ) color ad for Seagram’s VO

Title- “Very obviously for the man who plans beyond tomorrow” - the ad shows a bottle of Seagram’s V.O. Canadian Whiskey among Christmas wrap.

Vintage magazine ads offer a fascinating glimpse of real-life history, an archive of what advertisers thought the world wanted. Ready to frame, matte or laminate, these authentic classic ads can add to the unique decor of your home, business or showroom.

This is not a photocopy or a scan but an authentic ad carefully cropped from an original publication. Come see my Antique Advertising webpage at sessmith.wix.com/antiquead2 .

History- (from Wikipedia) - In 1857, a distillery was founded in Waterloo, Ontario. Joseph E. Seagram became a partner in 1869 and sole owner in 1883, and the company became known as Joseph E. Seagram & Sons. Many decades later, Samuel Bronfman founded Distillers Corporation Limited, in Montreal, which enjoyed substantial growth in the 1920s, in part due to Prohibition in the United States.

Although he was never convicted of criminal activity, Samuel Bronfman's dealings with bootleggers during the Prohibition-era in the US have been researched by various historians and are documented in various peer-vetted chronicles. In 1928, a few years after the death of Joseph E. Seagram (1919), the Distillers Corporation acquired Joseph E. Seagram & Sons, and took over the Seagram name. The company was well prepared for the end of Prohibition in 1933 with an ample stock of aged whiskeys ready to sell to the newly opened American market, and it prospered accordingly.

Condition- This ad is in excellent condition. The ad is sold untrimmed and not matted.

See the link to my other ads in the upper right corner for more great ads, magazines, and books. I have several other ads that are not yet listed. Let me know if you’re looking for a specific subject or company. I live in Porters Lake but go into Halifax/Dartmouth once a week to meet buyers.

Follow us on Twitter @AntiqueAds1 and on Facebook ( https://www.facebook.com/Antique-Advertising-959094284105107/?fref=hovercard )