1955 2-page color magazine ad for Sunkist lemons

1955 2-page color magazine ad for Sunkist lemons

Title- “Sunkist proudly presents the Perfect Lemon Pie” – The ad shows a large slice of lemon pie and some lemon recipes.

Vintage magazine ads offer a fascinating glimpse of real-life history, an archive of what advertisers thought the world wanted. Ready to frame, matte or laminate, these authentic classic ads can add to the unique decor of your home, business or showroom. My ads are authentic, carefully cropped from original publications and suitable for framing. Please check out my Antique Advertising website at http://sessmith.wix.com/antiquead2 .

History- In the late 1880s, California citrus growers began organizing themselves into cooperatives, with the goal of increasing profits by pooling their risk. In 1893 the Southern California Fruit Exchange was formed in Claremont, a small college town near Los Angeles. It originally represented only growers of oranges: in 1896 lemon growers joined as well.

By 1905, the group represented 5,000 members, 45% of the California citrus industry, and renamed itself the California Fruit Growers Exchange. In 1952, it changed its name to Sunkist Growers, Inc.

In 1915, in response to competition from imported Italian lemons, which at that time had nearly half the American market, Sunkist started aggressively marketing the benefits of Sunkist lemons, promoting their use as a hair rinse, in tea, in pie and as a food garnish. By 1924, California lemons had 90% of the American lemon market.

Condition- The ad is in excellent condition. It is formed of two separate pages which will need to be matted for proper display. The two pages together measure (20 x 13 ¾ ).

You can pick this up in Porters Lake. I do go into northend Halifax once a week during the lunch hour and could meet you there if that is easier.

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