1959 large color magazine ad for Jell-O Dessert

1959 large color magazine ad for Jell-O Dessert

Titled- “It's National Jell-O-In-Any-Way-Shape-Or-Form Week!”- the ad shows a variety of ways Jell-O can be formed.

Vintage magazine ads offer a fascinating glimpse of real-life history, an archive of what advertisers thought the world wanted. Ready to frame, matte or laminate, these authentic classic ads can add to the unique decor of your home, business or showroom. My ads are authentic, and carefully cropped from original publications. Come see my Antique Advertising webpage at sessmith.wix.com/antiquead2 .

History- (from Wikipedia) In 1845, industrialist Peter Cooper obtained a patent for powdered gelatin. Later the formula was sold to a New York-based cough syrup manufacturer, Pearle B. Wait. He added strawberry, raspberry, orange, and lemon flavoring to the powder and named the product Jell-O. Unable to successfully market their concoction, in 1899 the Waits sold the business to a neighbor, Orator Francis Woodward, for $450.

Beginning in 1902, to raise awareness, Woodward placed advertisements in the Ladies' Home Journal proclaiming Jell-O to be "America's Most Famous Dessert." It was only a minor success until 1904, when Woodward sent enormous numbers of salesmen out into the field to distribute free Jell-O cookbooks, a pioneering marketing tactic at the time.

The baby boom saw a significant increase in sales for Jell-O. Young mothers of the time didn't have the same supporting community structures of earlier generations, so marketers were quick to promote easy-to-prepare pre-packaged foods. By this time, creating a Jell-O dessert required nothing more than boiling water, Jell-O and Tupperware molds.

Condition- This ad is in excellent condition and measures 10 ¼ x 14.

You can pick this up in Porters Lake. I do go into northend Halifax once a week during the lunch hour and could meet you there if that is easier.

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