About the Poster
Sign in or register to see this poster's details, including:
  • When they joined Kijiji
  • How quickly they respond
    Typical response time is a range that is based on a poster's overall reply activity, through either email or in-app messaging. Learn more
  • Other ads they have posted
  • Phone number (if available)
Contact Poster

Important Safety Warning:

Avoid fraud by meeting all sellers in-person to pay for items. Kijiji does not offer any transaction or payment services. Read More Safety Tips

Date Listed 14-May-17
Address Amherstburg, ON N9V4B5
View map

For Sale By Owner
More Info Vintage, Antiques

Hudson Bay Lapel Pin
bottom reads "Pro Pelle Cutem"

What does your motto "Pro Pelle Cutem" mean?

The Latin motto on the HBC coat of arms is Pro Pelle Cutem, which translates roughly as "a skin for a skin". There are several interpretations of this phrase, none of which can be proven irrefutably. One suggests that it is meant to indicate that the HBC traders risked their own skins to procure furs. This interpretation derives from the Book of Job Chapter 2, verse 4: " And Satan answered the Lord and said: Skin for skin; yea all that a man hath, will he give for his life."

Historian E.E. Rich proposed a somewhat different interpretation: "The Company wanted the pelt so as to get the wool from it; it wanted the skin, cutem, for the sake of the fleece, pro pelle. Such an explanation of the motto does not exclude literary and Biblical derivations, nor the possibility that the risks of a fur-trading life were in mind." This is the more plausible interpretation. Beaver fur in the 17th century was used in its natural state, or "in the pelt". Its primary value was as a source of fibres for felt-making and to that end, the more valuable part of the fur was the short, close "wool" which lay under the long silky guard hairs.

The original coat of arms with the motto remain the corporate identity of the company, part of the corporate seal. In February 2009 HBC launched a new corporate visual identity featuring an updated version of the coat of arms. The new version depicts the coat of arms flanked by the well-known HBC stripes in green, red, yellow and indigo. The Latin motto has been replaced by the text "Since / Depuis 1670", a reference to the Company's founding date and, by extension, its longevity.

New Hudson's Bay branding was again introduced in 2013 including an updated coat fo arms, which was re-drawn by Canadian Mark Summers and developed by New York-based agency Lipman. The main elements in the coat of arms remain the same, with the traditional motto, "pro pelle cutum' reintroduced after being dropped in 2002.
Sponsored Links:

My Favourites ()

Recently Added: