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|Address||, London, ON,
Talentcor London is currently recruiting for our client, a London based multi-national organization considered a leader in the manufacturing sector.|
The person hired for the position of Shopper Marketer will develop and activate retailer/distributor and channel strategies to enable execution of our category strategy in both a retail and online environment.
Strong communication, interpersonal, organizational, project planning and leadership skills are essential in this role.
Primary Responsibilities include but are not limited to the following:
. Develops plan and executes shopper marketing strategy that is aligned to the category, brand and retailer strategy.
. Defines programs, tactics and coordinates the execution across cross-functional teams for displays, promotions, and pricing within established corridors and brand requirements.
. Recommends account-specific programs or promotions, and proposes adjustments to the mix, including eChannels, based on changes in metrics and trends.
. Partners with Category Analysts and Sales teams to develop optimal planogram product mix, shelf layouts and/or online mix and catalogue layouts based on consumer and shopper insights, category performance and marketing strategy.
. Builds long-term relationships with accounts' marketing departments to influence program adoption. Collaborates with accounts in developing and executing marketing programs.
. Conducts store visits regularly to facilitate solid understanding of competitive activity, effectiveness of off-shelf placements and in-store execution opportunities.
. Manages shopper marketing budget and prioritize programs based on ROI.
. Bachelor level degree or higher from an accredited university
. Minimum 3 years' experience in sales, marketing or category management
. Marketing or Business Degree from an accredited institution is preferred
. Minimum three (3) years' experience in a shopper or consumer marketing role.
. Advanced analytical experience, including work in market trends, gap analysis, opportunity benchmarking, planogram development, space-to-performance projects and P/L analysis.
. Demonstrated knowledge and experience with one or more related disciplines, such as customer/consumer/shopper insights, channel/product marketing, shopper marketing, business/market development, branding, business analysis, etc.
. Demonstrated project management skills
. Strong interpersonal and persuasion skills with demonstrated experiences in leading cross-functional teams, managing differing interests and perspectives.
. Advanced analytical skills.
If you are interested in applying to this position, please forward your resume to Christine Oakley at email@example.com
Talentcor would like to thank everyone for their interest; however, only the most qualified candidates will be contacted.
Accommodations for job applicants with disabilities will be provided upon request during the recruitment, assessment, selection and placement process.
Alternate format available upon request.
We encourage you to visit our website www.talentcor.com regularly to stay up-to-date on new career opportunities.