Be the renter: How to create a great rental ad

Renting out a house or apartment can be a difficult process for rental professionals let alone the average Jane or Joe with an empty basement. Renting an apartment out is a great way to make a few bucks to pay down that hefty mortgage or supplement your income but sometimes it’s hard to find quality tenants.

First things first, you need to get the word out there and what better way than to create a free ad on Kijiji that could be seen by millions of people. Here are some tips to help you generate interest in your rental ad:

Pictures, photos, images!

A picture is worth a thousand… dollars per month? Whatever you want to call them it’s extremely important to have photos on your ads. Ads with photos on average attract 10 times the views as ads without any photos. Try to add a range of photos, preferably at least one for each room. Don’t be shy about adding exterior photos or even a picture of a nearby park, shopping plaza or school to add context.

Your description: Search terms

Be the renter. Think about what you might search that would lead you to this ad. Would you look for a certain neighbourhood? Would you search a particular amenity ie. hardwood floors, balcony? These are these key search terms should be included in your title or beginning of your description in order to attract potential renters.

Speak to the renter

Finding a new home is an emotional decision. You are dealing with real people, not just a building and a dollar sign so remember that when creating your ad. Tell them how much the previous tenants have enjoyed the family friendly neighbourhood or student community and perhaps offer some estimates about walking distances to amenities, bus routes, cycling trails and the like. Potential renters already know their budget and what amenities they are seeking so make sure to offer something more in your ads, it’s the emotional attachment to the property that can make the difference.

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