1951 full-page magazine ad for Life Savers (10 ½ x 13 ½ )
Titled “Flavors that fill the bill”- the ad shows Life Savers visible through the window of a bill envelope.
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History- (from Wikipedia) Life Savers, an American brand of ring-shaped hard candy was invented in 1912 by candy manufacturer Clarence Crane of Garrettsville, Ohio. It was originally intended as a "summer candy" that could withstand heat better than chocolate. The candy's name is derived from its similarity to the shape of lifebuoys.
Crane sold the rights to Edward John Noble for $2,900. Noble created tin-foil wrappers to keep the candy fresh. Pep-O-Mint was the first Life Savers flavor. Noble installed Life Savers displays next to the cash registers of restaurants and grocery stores and encouraged store owners to always give customers a nickel in their change as doing so would increase sales of Life Savers. The five-flavor roll first appeared in 1935.
Condition- This ad is in excellent condition. The ad is sold untrimmed and not matted.
You can pick this up in Porters Lake. I do go into northend Halifax once a week during the lunch hour and could meet you there if that is easier.
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