Large 1947 original full-page, Beer Belongs print ad

Large 1947 original full-page, Beer Belongs print ad

Title- “The boss comes to dinner”- the ad shows the boss having a beer with the young husband while the wife sits demurely by tending to her knitting. It was illustrated by John Falter and is number 8 in the series “Home Life in America.”

John Falter (1910 - 1982), was an American artist best known for his many cover paintings for “The Saturday Evening Post. His first Post cover is dated September 1, 1943. That cover began a 25-year relationship with the Post, during which Falter produced more than 120 covers for the magazine. His talents were also applied to the American war effort to spur on recruiting drives. Falter designed more than 300 recruiting posters. One popular Falter poster dealt with the loose-lips-sink-ships theme. It showed a broad-shouldered Navy man with the caption, "If you tell where he's going, he may never get there."

Vintage magazine ads offer a fascinating glimpse of real-life history, an archive of what advertisers thought the world wanted. Ready to frame, matte or laminate, these authentic classic ads can add to the unique decor of your home, business or showroom. My ads are authentic, and carefully cropped from original publications. See my webpage at sessmith.wix.com/antiquead2.

History- (by Jay R. Brooks of the Brookston Beer Bulletin) During the final year of the war, the United States Brewers Foundation (USBF) created an advertising campaign to promote beer as “America’s Beverage of Moderation.” The campaign was known as “Beer Belongs” and began in 1945, though in 1946 it began numbering the ads as a part of a series entitled “Home Life in America.” It lasted more than a decade, with the last numbered ad being produced in 1956. Well-known artists and illustrators of the day were commissioned to paint idyllic works showing an idealized post-war America enjoying their post-war prosperity in a variety of settings, but with beer, naturally, at the center of it all. The ads are strikingly beautiful in most cases, and are some of the best examples of commercial illustration from the time period.

You can see the Brookstone website at: http://brookstonbeerbulletin.com/?s=%22beer+belongs%22 and a photo gallery of a few of these ads on Flicker at: https://www.flickr.com/photos/brookston/sets/72157622525467196/

Condition- This ad is in excellent condition and measures 10 ¼ x 14.

You can pick this up in Porters Lake. I do go into northend Halifax once a week during the lunch hour and could meet you there if that is easier. Follow us on Twitter @AntiqueAds1 and on Facebook facebook.com/Antique-Advertising-959094284105107/?fref=hovercard