Marketing Specialist

Job duties： • Create and implement comprehensive marketing strategies to promote the company's services and projects. • Conduct market research to identify target markets, customer needs, and competitor activities. • Develop and maintain the company's brand identity, ensuring consistency across all marketing materials and communications. Position the company effectively within the construction industry. • Produce high-quality content for various marketing channels, including website copy, blog posts, social media updates, email newsletters, and promotional materials. • Manage digital marketing campaigns analysis to measure and report on marketing and advertising metrics. • Plan and execute offline marketing initiatives such as print advertising, direct mail campaigns, trade show participation, and networking events. • Build and maintain relationships with media outlets, industry influencers, and relevant stakeholders. Generate positive publicity for the company through press releases, media interviews, and other PR activities. • Develop strategies to generate leads and drive sales for the company's construction projects. This may involve implementing lead generation campaigns, managing lead databases, and nurturing leads through the sales funnel. • Collaborate with sales teams to understand client needs and preferences, ensuring that marketing efforts effectively support sales objectives. Communicate with clients to gather feedback and maintain positive relationships. • Develop and manage the marketing budget, ensuring that resources are allocated effectively to achieve marketing goals within budgetary constraints. • Ensure that all marketing activities comply with relevant laws, regulations, and industry standards. Uphold ethical standards in marketing practices and communications.

• Stay informed about industry trends, technological advancements, and best practices in marketing. Continuously seek opportunities to innovate and improve marketing strategies to stay ahead of the competition.

Qualifications / Skills: • Marketing research • Coordination • Project management • Reporting research results • Understanding the customer • Process improvement • Initiative • Planning Experience Requirements: • 2-3 year Proven working experience in marketing • Demonstrable experience marketing database, email, social media and/or display advertising campaigns • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate • Solid knowledge of website and marketing analytics tools Only selected candidate will be contacted. Job opens until: May 2024 Please send your resume to our attention by email: Mekconstruction@outlook.com