2013, CTRL, ALT, DELETE, REBOOT YOUR BUSINESS, REBOOT YOUR LIFE, YOUR FUTURE DEPENDS ON IT BY MITCH JOEL, HARD COVER!!!
CTRL, ALT, DELETE outlines the ways in which technology has transformed how brands and businesses innovate and connect with consumers:
The DNA of business has changed. You can blame technology, smartphones, social media, online shopping and everything else, but nothing changes this reality.
So, what are you going to do about it?
Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don't, Joel warns, not only will your company begin to slide backwards, but you may find yourself unemployable within five years.
Joel explains the convergence of five key movements that have changed business forever. The movements have already taken place, but few businesses have acted on them. He outlines what you need to know to adapt right now. He also points to the seven triggers that will help you take advantage of these game changing factors to keep you employable as this new world of business unfolds.
Joel introduces a new concept that he calls "Squiggle", which explains how you can learn to adapt your personal approach to your career, as new technology becomes the norm.
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