Fashion Marketing Books

Gatineau, QC J9J0X9(View Map)


Wardrobe Strategies for Women Paperback 2001 by Judith Rasband

This unique book provides scholarly and practical knowledge on the social-psychological aspects of dress and image. It identifies exactly what clothing characteristics to look for and how to proceed in building a wardrobe. Focusing on individual creativity and flexibility, the reader is asked to answer questions such as: What would work for me? Why? and How?, rather than approaching wardrobing from a do/dont or always/never perspective.

The World of Fashion Hardcover 1997 by Diamond, Jay; Diamond, Ellen

In this updated edition, each chapter focuses in on an aspect of the industry, from its history and the theory of design to product development, manufacturing and merchandising. The World of Fashion Profiles of leading individuals and firms provide additional information that will help students launch successful careers in the fashion industry.

Promotion in the Merchandising Environment by Judith C. Everett, Kristen K. Swanson

This comprehensive guide introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. Using international examples, the book takes a global perspective. An Integrated Marketing Communications (IMC) point of view is present throughout. In addition to covering the role and organisational structure of promotion and advertising and the creative elements involved, the text examines all the components of the promotion mix. Unlike other books in the field, it considers both personal and non-personal techniques.

Marketing: Real People, Real Decisions, First Edition Canadian Edition Hardcover

No other book brings students closer to doing real marketing. Each chapter introduces a decision maker, describes the marketing decisions they faced in a small case study within the chapter, and then concludes with the decisions that were made. Within this framework the text explores such cutting-edge topics as e-commerce and the technological revolution, integrated marketing communications, and entrepreneurship. With the explosion of new marketing technologies today, students are as likely to end up working for small, new, dynamic firms as they are to be employed by the traditional big companies. The text therefore covers not only the Four Ps and other marketing basics, but also introduces students to the new era of social and environmental awareness, singling out companies that conduct business ethically and return value to society. The text also addresses such themes as the importance of building relationships with customers and developing a global perspective.

All for $20.

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