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Burger King - Lord of the Rings figures

Posted over a month ago
Lockport, MB R1A2R2(View Map)


This is a complete 19 character set of Lord of the Rings figures put out by Burger King in 2001.

The figures are still mint in their bags.

Very few blockbuster movies go unaccompanied by fast food promotions. Any movie aimed at kids or with a collector/fan interest in the license tends to have a tie-in in a restaurant. The first film in the Lord of the Rings trilogy (LOTR), Lord of The Rings: the Fellowship of the Ring, is no exception - it had a multi-week promotional run at Burger King in the weeks leading up to the film's 2001 theatrical release. The promotion ran from November 19 to December 16.

Burger King offered nineteen different toys as well as light-up goblets during the promotion. (The goblets featured Frodo, Gandalf, Aragorn, and Arwen.) The toys were unique in that if you collected them all, you could form a diorama, with the eighteen character toys circling the "One Ring" in the center. Each toy featured light or sound, with two of the toys (Frodo and Gandalf) having both.

Each non-Ring toy came with a separate base, featuring "the One Ring" on the front. If you press down on the Ring, the light/sound for the toy would activate. If you had the toys bases connected to the center One Ring and turned the gold-plated Ring at the top, that would also activate the light/sound for the connected toys via the small switch on the connecting tabs.

Collecting all nineteen toys presented challenges for collectors, depending on which part of the United States they were in and how much of a "completist" they were:

Some Burger King locations sold the toys without the kids meals, but many did not, leaving collectors to either eat too many fast food meals or resort to eBay. There were several variant versions of some of the toys. Burger Kings in other countries sold an entirely different set of toys, some of which appealed more to collectors than the US versions. For example, there were nine German toys (Legolas, Frodo, Arwen, Gimli, Saruman, Gandalf, Aragorn, Galadriel, and a Ringwraith), each of which came in attractive plastic boxes shaped like books, with the character's picture on the cover. Another example: Singapore Burger Kings had nine toys which came with film cels. (To make things worse, there were three possible film cels per character!) The leaflet included with each toy yielded two surprises: one was a mail-in offer for a Uruk-Hai action figure (also requires four UPCs from LOTR action figure purchases) and the other was a "Magic Message." If you went to the BK LOTR web site and entered the Magic Message, you could access a printable form to enter a contest to win a full set of the toys.

Click on a thumbnail image of the toys below to see larger pictures, or scroll past them to read more about the variants and the features.

Pickup can be arranged in Wpg.

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